Monthly Creator Contest Official Rules

Blackpilled assets

Our product images on transparent backgrounds and our logos. Free to use in your entries.

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Last updated: September 2026. Please read these rules carefully before entering.

1. Sponsor

This contest is run by Blackpilled Shop ("the Sponsor"), blackpilledshop.com. Questions: business@blackpilledshop.com.

2. No purchase necessary

No purchase or payment of any kind is necessary to enter or win. Buying a product does not improve your chance of winning. This is a skill-based contest: winners are selected on measurable performance and on the judged quality of their entry, never by random draw.

3. Who can enter

  • You must be a legal resident of the United States.
  • You must be at least 18 years old at the time of entry.
  • Your account must be public. Private accounts cannot be verified and will not be counted.
  • Employees of the Sponsor, their immediate family and anyone living in the same household are not eligible.
  • Void where prohibited or restricted by law.

4. The contest starts in October 2026, then runs every month

The first contest period is October 2026, from October 1 at 12:00 AM Eastern Time to October 31 at 11:59 PM Eastern Time. The first three winners are announced on November 5, 2026.

Content published before October 1, 2026 is not eligible, whatever its performance.

After that, each contest period is one calendar month, from the 1st at 12:00 AM Eastern Time to the last day of that month at 11:59 PM Eastern Time. Winners for a given month are determined on the 5th of the following month. The five-day gap exists so that view counts have time to settle before anything is measured.

5. Only content posted during that month counts

An entry is eligible for a month only if it was published during that month. A post from a previous month is not eligible, even if it is the most viewed piece of content carrying the hashtag. Every month starts from zero.

6. How to enter

  1. Create original video or photo content about Blackpilled Shop or its products.
  2. Post it publicly on Instagram or TikTok during the month.
  3. Include the hashtag #bpshop and tag @blackpilledshop in the caption. Hashtags placed only in comments, in the bio, or burned into the video image do not count.

There is no limit to how many pieces of content you may post in a month.

7. What counts as a qualifying post

A post is only counted in the rankings if it meets all of the following:

  • At least 500 views as displayed publicly on the judging date. Posts below that threshold do not count towards any category.
  • It is about the Sponsor's brand or products. Content that only mentions looksmaxxing in general, without featuring or discussing Blackpilled Shop or one of its products, does not qualify.
  • It presents the brand positively. Content that criticises, mocks or disparages the Sponsor, its products or its customers does not qualify.
  • It is public and still online on the judging date, the 5th of the following month. Content deleted, archived or set to private before that date cannot be verified and does not count.
  • It carries the hashtag #bpshop and the tag in the caption, as described in section 6.

Because this contest only rewards positive brand content, entries are promotional material, not independent reviews. Do not present your entry as an impartial or unbiased review.

8. Strongly recommended: email us between the 1st and the 5th

Entries are tracked by hand, from the hashtag. That works, but a post can slip through. A platform can stop showing a hashtag in search, a caption can be edited after publishing, a whole account can be missed.

If you think you may place in one of the three categories, email business@blackpilledshop.com between the 1st and the 5th of the following month. Send the links to the posts you published during the month being judged, plus the handles of the accounts you used. It takes two minutes and it removes any doubt. For the first period, that means between November 1 and November 5, 2026.

This is a recommendation, not a condition. Not emailing does not disqualify you and does not lower your ranking. But if the Sponsor never sees a post, it cannot be counted, and a missed entry cannot be corrected once the winners have been announced.

9. Free products for creators

Creators who want products to film with may email business@blackpilledshop.com. Sending products is at the Sponsor's sole discretion and is not guaranteed. Receiving free products is not required to enter and does not influence judging.

If you receive free products, US law requires you to disclose it. Include #ad or #gifted clearly in the caption of any post featuring products you did not pay for. Entries without proper disclosure are disqualified.

10. Rankings are per account

Every ranking is counted per account, not per person. An Instagram account and a TikTok account are two separate entrants, even when they belong to the same creator. Posting the same video on both counts as one post on each account, and both accounts compete independently.

You may enter with as many accounts as you want. However, one person can only win one prize per category per month. If several of your accounts rank in the top positions of the same category, the prize goes to your best-placed account and the others are skipped in favour of the next eligible creator.

11. Deleting and re-posting

You are free to delete a post that did not perform and to publish it again. Only what is online on the judging date is counted, so a deleted post is simply out of the running and its replacement takes its place as a single post. There is no penalty for retrying.

Two limits apply.

Near-identical content. Several versions of the same idea, the same footage or the same shoot, published on the same account within the same month, are counted as one post. This covers simultaneous copies as well as a post re-uploaded repeatedly. Deciding whether two pieces of content are too similar is at the Sponsor's discretion, applied the same way for everyone.

Content from a previous month. Deleting an older post and re-uploading it in a new month does not make it new content. Recycling last month's video is not a new entry, whatever changes are made to the caption, the sound, the cover image, the crop, the speed, or however it is cut into fragments.

12. The three monthly categories

One winner per category, every month.

Category 1 — Most views

Awarded to the account whose qualifying posts from that month accumulate the highest total view count, as displayed publicly on the judging date. Views obtained through paid promotion, bots, engagement pods or any artificial means result in immediate disqualification.

Category 2 — Most content published

Awarded to the account with the highest number of qualifying posts published during the month, as defined in sections 7 and 11.

Category 3 — Best original content

Awarded at the Sponsor's judgment to the single entry considered the most original and best executed that month. Judging criteria, weighted equally: originality of the idea, production quality, and how clearly it communicates the product or brand. This category is subjective by design and the Sponsor's decision is final.

13. You cannot win the same category two months in a row

If you win a category in a given month, you are not eligible for that same category the following month. Your posts still count towards the other creators' rankings, but the category is awarded to the next ranked eligible entrant.

This restriction follows the person, not the account. Winning Most Views with your TikTok account in October blocks you from Most Views in November on every account you own. Rankings are per account, but this lock is not: it exists to spread prizes across different creators.

You remain fully eligible for the two other categories. Winning Most Views in October and Most Content in November is allowed. Winning Most Views in October and again in November is not.

The restriction lasts one month only, and applies to the person who is actually paid. If a winner forfeits by not responding, they are not locked, and the entrant who receives the prize instead is.

Winning two or three categories within the same month is allowed. In that case each of those categories is locked for you the following month.

14. Ties

Most views. If two entrants finish the month with the same total view count, the winner is decided in this order: highest total likes across their qualifying posts, then highest total shares, then the prize is split equally. Share counts are public on TikTok but not on Instagram, so where no public share count exists, total comments are used at that step instead.

Most content published. If two entrants publish the same number of qualifying posts, the winner is the one with the higher total view count that month, then higher total likes, then the prize is split equally.

Best original content. No tie is possible, a single entry is chosen.

All tie-breaking figures are read on the judging date.

15. Verification before payment

Before any prize is paid, the winner must provide a screen recording of the native analytics of each winning post, taken inside the Instagram or TikTok app while logged in, showing the view count and the traffic sources.

This is how paid promotion and artificial traffic are detected. Refusing to provide it, providing still images instead of a screen recording, or providing analytics that contradict the public figures means the prize is not paid and passes to the next eligible entrant.

The Sponsor may also ask for proof of US residency and, where the tax threshold applies, a completed Form W-9.

16. Prizes

Category Prize, every month
Most views 75 USD
Most content published 45 USD
Best original content 30 USD

Total prize pool: 150 USD per month. Prizes are paid in US dollars by bank transfer or PayPal within 30 days of the winner confirming their details and completing the verification in section 15. Prizes cannot be exchanged, transferred, or substituted.

17. Taxes

Winners are responsible for all taxes on their prizes. Because this contest repeats monthly, winnings accumulate across the year. Under US federal rules, once your total prizes reach 600 USD in a calendar year, the Sponsor must collect a completed Form W-9 from you and issue a Form 1099-MISC. Prizes won through different accounts by the same person are added together for this threshold.

18. Winner notification

Winners are announced within 48 hours of the judging date and contacted by direct message on the account used to enter. If a winner does not respond within 7 days of first contact, the prize is forfeited and awarded to the next ranked eligible entrant.

19. Affiliates and partners

Being an affiliate, ambassador or paid partner of the Sponsor gives no advantage of any kind in this contest. Affiliates may enter, and are ranked on exactly the same measured figures and judged on exactly the same criteria as everyone else. Commission earned through an affiliate link is entirely separate from contest prizes and is never taken into account in any category.

20. Content rights

You keep ownership of everything you create. By entering, you grant the Sponsor a non-exclusive, royalty-free, worldwide licence to repost, display and use your entry in Sponsor marketing, including on the website, social accounts and paid advertising, for 12 months from the end of the month you entered, with credit to your handle. You confirm your entry is your own work and that anyone appearing in it has agreed to this use.

The images in the creator pack remain the property of the Sponsor. They are provided for use in contest entries and in content about the brand. Do not resell them or use them to promote another company.

21. Disqualification

The Sponsor may remove any entry that is bought, botted or artificially boosted; that is not the entrant's original work; that is sexually explicit, hateful, or that targets or depicts minors; that makes medical or health claims about the products; or that misrepresents what the products do.

Important: palate expanders and orthodontic appliances are medical devices. Do not claim in your content that they cure sleep apnea, fix breathing disorders, or replace treatment by a dentist or orthodontist. Entries making such claims are disqualified.

22. Platform disclaimer

This contest is in no way sponsored, endorsed, administered by, or associated with Instagram, TikTok, Meta or ByteDance. You release those platforms from any responsibility. Your entry is also subject to each platform's own terms of service.

23. Changes and cancellation

The Sponsor may modify, suspend or end the monthly contest at any time, including between two monthly periods. Any change is published on this page and takes effect at the start of the next month, unless fraud or a technical failure requires immediate action.

24. Privacy

Information collected from entrants is used only to run the contest and to pay prizes. It is not sold. See our Privacy Policy.